Capturing the Look and Feel of Florida Fashion at Two Great Boutiques

Effortlessly chic dressing. Laid-back, timeless looks. Assembling basic pieces for the foundation of an amazing wardrobe that reflect your cool, casual style on Florida’s Space Coast while remaining comfortable in the heat—that’s what it’s all about.

It’s possible with two of the hottest boutiques around. Created by women with an eye for fabric, fit and flair, both shops are perfect for busy fashionistas looking for distinctive quality, style and value.

Location: Riverside Carriage Company starring Moe (white horse) and Vogue (blue roan)

Ginger, Grapefruit & Rosemary Boutique

For terrific in-store shopping opportunities, go to Ginger, Grapefruit & Rosemary in the heart of downtown Cocoa Beach. Owned by Kate Vinson, purveyor of beautiful fashions, accessories and unique home decor, her boho boutique strives to reflect her belief that every woman wants to express herself as independent, carefree and beautiful. Online shopping is available at GG&R, too.

Model: Lauren Williams

Photo 1: Umgee multi-color scarf print dress with keyhole back and 3/4 length ruffle sleeves, $42; chestnut faux suede hat with feather trim, $25

Photo 3: Umgee multi-color graphic print kimono, $48; Double Zero racerback black yank with V-neck, $20; Cello dark wash jeans made of cotton/spandex, $45; CC Executives army green floppy hat in suede with black leather trim, $50

Photo 4: CC Executives army green floppy hat in suede with black leather trim, $50; Pam Werneth green jade necklace with copper link chain, $68; Under the Palm Designs handmade beaded bracelets, assembled locally with natural wooden beads, natural bluestone, sea green stone and gold plated sea beads, $13.25; Roost brass earrings with turquoise beads, $52

Photo 5: Chestnut faux suede hat with feather trim, $25; Free People sleeveless tunic in green with cowl turtleneck, $48; Lovestitch Ultimate Overnight Bag, tribal print and suede with lined interior with zipper pocket, $148

214 N. First St., Cocoa Beach, Florida, 615.957.7943,

Rosa Marina Boutique

For great pieces in casual wear, check out Rosa Marina Boutique, where you can shop online. Founded by local entrepreneurs Sheena Heitzman and Aurelia Rose, the virtual boutique carries quality apparel at reasonable prices in fun, stylish cuts featuring popular patterns and colors, allowing clients to create relaxed looks with ease. They also carry a great line of beautiful swimwear.

Models: Adrianne Ferreira, Aurelia Rose

Hair: Abe Olivares

Makeup: Beauty by Briana

Photo 6: “Savannah” 3/4 length dress, sleeveless with front buttons, $32.95; High-waisted “Daisy May” jean shorts with frayed edges, $21.75; Tribal Tip Moon necklace by Luna & Lee handmade jewelry designs, $65

Photo 7: Same as Photo 6

Photo 8: Left: Same as Photo 6 | Right: Florence crochet-type crop top, $26.95; Dakota suede skirt with scallop cut and front buttons, $29.95; leather wrap bracelet, $15.95

Photo 9: “Nakuru” dress with flowing fit, $37.95

Photo 10: High-waisted “Daisy May” jean shorts with frayed edges, $21.75; shirt, $29.99; gold cuff bracelet, $16.95; Tribal Tip Moon necklace by Luna & Lee handmade jewelry designs, $65